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| Control Tower at NEXPO 2004
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June 2004, London: A revolutionary system that promises to transform newsroom chaos into streamlined efficiency will be unveiled at Nexpo 2004 by British software company Proxim-IT.
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| Proxim-IT believes that the news industry is under increasing pressure to reform newsroom practices to meet the challenges of the digital age.
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| "Workflow management and collaborative software are becoming standard in most industries" says Proxim-IT’s managing director Joan Weibel, "News organizations require tools to remain competitive, to cope with information overload and function on multiple platforms."
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| The product Control Tower offers a suite of tools that have been continually refined and upgraded since the prototype was first launched at Ifra's Newsplex Faculty (Newsroom of the future) at the University of South Carolina in 2002. Control Tower has also been tested in various European and US universities during this period. The commercial version is now ready for rollout.
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| So are we about to see the end of the traditional 'harassed-hacks' atmosphere of the Daily Globe? Not at all, say the team behind Control Tower: "Control Tower has been developed to free-up journalists and editors, to encourage teamwork and to allow creative talent to come to the fore."
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| As Control Tower is flexible and scalable, it can be introduced easily into newsrooms of any size and complexity. Early adopters are finding the system easy to use and to integrate into their daily routines. Managers can see efficiency gains that translate directly to the bottom line.
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| The Proxim-IT team will demonstrate Control Tower at Stand 2461 at Nexpo 2004 in Washington DC.
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