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| Editorial Co-ordination
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Control Tower focuses the smart newsrooms’ ability to work as a team and to tap the newsroom’s collective knowledge. All newsroom staff connected with a story can contribute their expertise while editors can easily check reporters' schedules when adding further resources to the story.
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| The story is the “heart” of the Control Tower system.
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| A story details page presents critical information about the story from a single, convenient screen. From a single entry point, editors and reporters can instantly access the status of the story, team members involved, planned elements, scheduled running dates and more. In addition, different outlets (a newspaper and TV station for instance) can pool resources “virtually” by sharing story planning information, journalists, and even story contacts and research.
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| Each member of the reporting team has ready access to all background information making critical management of assignments and deadlines easier.
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| Built in communication tools like instant messaging and system e-mailing enable users to rapidly communicate new information or brainstorm about a new situation. Control Tower also sends out automatic notifications directly to users' e-mail addresses or mobile phones about changes to stories and assignments keeping the relevant people informed. For instance, when deadlines are approaching, a messaging facility notifies staff and offers a “gentle” reminder.
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| Finally, a contact database centralizes all staff details in one place. That way, editors have all the information they need to get a hold of that person in a pinch.
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| Key Features:
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| *Enables seamless collaboration and information sharing within departments and between facilities
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| *Optimises the sharing of stories, content, and resources
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| *Captures key status data through overviews of developing stories and their scheduled distribution outlets
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| *Notifies personnel of new assignments, status changes within the workflow, including the sending of text messages to reporters in the field
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| *Presents critical data in an efficient, easy-to-read display
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